If you're a social media frequent, you may have noticed [over the past month] an influx of pictures of models strutting down runways in couture with the following trending hashtags #frow #nyfw #mbfw. Just in case you were wondering what all the fuss is about...its Fashion Week season.
What does this have to do with trends?
Fashion Week is one of the most important events [if not the most important event] in the fashion industry. It consists of week-long events during which designers put up shows [which can get pretty creative and theatrical even] for their audience to display their latest collections. This audience typically consists of other designers, retailers, celebrities & socialites, fashion professionals & enthusiasts, the press etc. who are typically shopping, networking, taking pictures, reporting or simply enjoying the show.
Fashion Week is held in several cities such as DC, Miami, Geneva, Istanbul and many others, but the main Fashion Weeks take place in the fashion capitals of the world - New York, London, Paris, Milan and Berlin.
The Fashion World anxiously awaits the occurrence of Fashion Week twice a year; from January through April for Fall/Winter collections and from September through November for Spring/Summer collections. The significant trends [as dictated by their recurrence, and the press] at Fashion Week are typically the trends you can expect for the season. And it is these same trends that eventually find themselves on numerous red carpets, in magazines and into the stores we shop at.
So yes, Fashion Week is pretty much where top designers tell us what the trends will be. Where do they get it from? Multiple places... from the fabrics available at the time, to inspiration from different cultural and social events, you name it!
A lot of times, there are recurring trends from different designers not because they shared their collections... [If you watched The Bold and the Beautiful in the days of Forrester Creations versus Spectra Fashions, you would have seen that] it is quite the opposite actually. But because they are typically exposed to similar things, it is inevitable that there will be similarities.
That [in a nutshell] is the main source of trends...